The least that can be said is that the business is not normalt. Nothing is normal during this COVID-19 pandemic.
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| The least that can be said is that the business is not normalt. Nothing is normal during this COVID-19 pandemic. |
He may have worked from home with or without dependent children or may have noticed that many of his customers have stopped doing business. So he wonders what to do with this "found time" in his schedule.
This could be an ideal opportunity to do things on your to-do list that you've neglected for too long. Here are 7 ideas to help you regain control of your business and prepare for when things become "normal" again.
1. Look at the competition.
Connect and "pull" your competitors. What do you do? What new products and services do they offer? What do you say?
Of course, you don't want to copy what they're doing or saying, but this may be the perfect time to figure out how to stay on the sidelines.
Check out the competition in your area and see what others offer in other countries. Then think about what you can do differently or what you can add to your list to show that you are a leader in your industry.
Of course, you don't want to copy what they're doing or saying, but this may be the perfect time to figure out how to stay on the sidelines.
Check out the competition in your area and see what others offer in other countries. Then think about what you can do differently or what you can add to your list to show that you are a leader in your industry.
2. Check your website and other marketing materials.
Is it time for an update? Creating new or updated content for your business is often in second place when you win new customers or work to deepen relationships with existing customers.
Now is the time to read your website with new eyes and your customer's eyes and make sure that the message you sent is the one you want others to read.
Now is the time to read your website with new eyes and your customer's eyes and make sure that the message you sent is the one you want others to read.
3. Update all social profiles.
Make sure your profiles share the results you provide and are not read like a professional resume. And make sure your profile is correct for your current location. Share your successes. Share your story.
4. Update your presentations.
If you are a speaker or coach, review all your presentations and update them thoroughly. The statistics change. The way we do everything is changing. Make sure your presentations reflect your changing industry.
Take a look at their presentations, foil covers and signage. Would a few minor adjustments have a significant impact or do they look tired and benefit from a complete overhaul? Remember that your audience will do so if you are bored with your presentation.
Take a look at their presentations, foil covers and signage. Would a few minor adjustments have a significant impact or do they look tired and benefit from a complete overhaul? Remember that your audience will do so if you are bored with your presentation.
5. Look for new perspectives.
It can be a good time to find new customers. LinkedIn is the ideal platform to find B2B contacts. Please note that this is NOT the time to sell. If you would like to share useful information / information, please contact. However, creating a list of potential contacts will make your job a lot easier once the situation returns to normal and you have a list of new connections ready.
6. Create videos.
You can easily create high quality videos with your computer or smartphone. This can be a great way to train customers or employees, offer industry information and helpful advice, showcase products, or introduce employees to "humanize" your business.
You don't have to be perfect! I always recommend checking your background to make sure it doesn't distract you. The focus should be on you and not on everything behind you. Even so, Gary Porter, president of Flash Displays, made this brilliant suggestion to use your commercial screen (or part of it if it's huge) as your video background. What a great way to bookmark your videos! You can then use these videos to send them to customers, use them on social platforms, webcasts, etc.
When I create my videos, I like to make several at the same time and post them over time according to a schedule. It makes perfect sense once you set up your screen, record multiple videos, and you're done.
In addition, Gary mentioned that since many trade shows have been canceled, you can set up your stand and record your screen on video and share your presentation, training, or information about your company.
You don't have to be perfect! I always recommend checking your background to make sure it doesn't distract you. The focus should be on you and not on everything behind you. Even so, Gary Porter, president of Flash Displays, made this brilliant suggestion to use your commercial screen (or part of it if it's huge) as your video background. What a great way to bookmark your videos! You can then use these videos to send them to customers, use them on social platforms, webcasts, etc.
When I create my videos, I like to make several at the same time and post them over time according to a schedule. It makes perfect sense once you set up your screen, record multiple videos, and you're done.
In addition, Gary mentioned that since many trade shows have been canceled, you can set up your stand and record your screen on video and share your presentation, training, or information about your company.
7. Reach current and past customers.
Now is the perfect time to pick up the phone and reconnect to find out how others are dealing with this crisis (again, not selling). These are exceptional circumstances and many people come with the forced isolation they are in